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Carleton College
Founded in 1866, Carleton College is an independent and highly-selective liberal arts college. It occupies more than 900 scenic acres of campus, arboretum, and athletic fields.
Visual Communications completed a comprehensive campus vehicular and pedestrian wayfinding masterplan in September 2002 for the campus's primary and secondary buildings, parking areas, and residence halls. The Masterplan Hierarchy included all exterior identification and wayfinding. The university signage was designed for high durability. University signage panels were cast aluminum with raised graphics and pebbled backgrounds. A custom extrusion was designed to complement the gothic bevels of the campus. Primary signage elements are created in cold springs granite, from the Minnesota area.
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Minneapolis Community and Technical College
Minneapolis Community and Technical College is an urban campus, owned by the state of Minnesota. It was recently renamed after the merger of two long-standing institutions (Metropolitan Community College and Minneapolis Technical College). It was essential that the university signage system crate a new and unified image to create a strong presence and also to unite and bring staff and students together. The campus has a large international registration representing over 2% of the 7500 student population.
Services: A complete interior and exterior university signage and wayfinding masterplan was created to sign the six (6) main campus buildings and parking facility and three (3) satellite campus locations. The masterplan hierarchy included all interior and exterior identification and wayfinding. All graphics were designed, documented, bid, and sign fabrication and installation was project managed by Visual Communications.
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University of Minnesota
Campus Pedestrian Wayfinding Masterplan:
A complete exterior university signage and wayfinding masterplan was created to sign the Minneapolis and St. Paul campuses and surrounding entry points. The design included wayfinding directories and a color code system for the University based on geographical and historical landmarks.
Campus Vehicular Wayfinding Masterplan:
A complete signage and wayfinding plan was also created for both campuses vehicle traffic. Visual Communications provided project management for the fabrication and installation, which was completed by the U of M Sign Shop.
Parking Facilities Signage Masterplan:
A complete interior and exterior university signage and wayfinding masterplan was created to sign existing and newly-planned parking facilities. The masterplan hierarchy included all exterior identification and interior wayfinding. All graphics were designed, documented, bid, and sign fabrication and installation was project managed by Visual Communications.
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Institute for Global Citizenship
Student & Business Complex
Macalester College
Saint Paul, MN
The new environmentally sustainable Macalester College
Institute for Global Citizenship (IGC) building would be
Macalester's first building to receive LEED Platinum
certification. The designation would make the IGC's new
home one of the first Platinum buildings on a college campus
in Minnesota and one of only a handful of Platinum buildings
on a college or university campus in the United States.
The interior and exterior signage designed by Visual
Communications utilize innovative materials which utilize
recycled and regional materials including Ecostone.
Ecostone is made from fibrous materials including newsprint,
cardboard, magazines, telephone books – even worn out
currency retired by the government. Material is broken down,
turned into pulp, made into a slurry (using hydrogen bonding
that eliminates the need for formeldahyde or toxic
glues) and is then pressed into sheets.
Signs fabricated and installed by Archetype Signmakers.
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Leonard Center
Athletic & Wellness Complex
Macalester College
Saint Paul, MN
The 175,000 square-foot Leonard Center Athletic Complex
gives Macalester College a visible boost among its peers
and is key in recruiting prospective students. Visual
Communications created a unique identity incorporating
the blue ceiling structure found in the Field House throughout the
signage system as a strong unifying element.
Ecostone accents were used on the signs, crafted from recycled
magazines (100% sustainable material), combined with
contemporary aluminum materials and graphics.
Donor plaques were designed with colorful flags of various
countries which add to the international vibe and overall
visual appeal of the signage.
Signs fabricated and installed by Archetype Signmakers.
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Como Regional Park & City of St Paul
Citywide Parks and Recreation Signage Master Plan
Saint Paul, Minnesota
Visual Communications created a new City Signage Master Plan to be utilized for the next 25 years at all City of St. Paul Parks. The city signage plan includes a key focus on Como Regional Park tourism attractions, wayfinding and parking amenities. Visual Communications teamed with the planning and landscape firm of Hoisington Koegler Group, Inc. to provide location and placement to fit seamlessly within the historic natural and long-term goals of this premier Regional Park. Key signtypes were designed to be implemented immediately in Como Regional Park, including identification, vehicular and pedestrian wayfinding and digital LED parking signage. The complete group of 20+ standard signtypes designed and specified will be part of a catalog to be utilized in all St. Paul Parks city signage based on attrition.
Colorful destination universal pictograms were designed to assist in wayfinding for all visitors, including growing diverse multilingual populations.
The timeless design complements the architectural history of St. Paul Parks and structures while including the natural elements of the surroundings.
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